العربية BǍLGARSKI CESKÝ DANSK Nederlands ENGLISH SUOMI FRANÇAIS DEUTSCH MAGYAR ITALIANO 中文 NORSK POLSKI PORTUGUÊS ROMÂNĂ РУССКИЙ ESPAÑOL SVENSKA

Would you like to change the location and currency to USA / USD?

Yes no, thanks

Need Help?

+44 203 540 1477 WhatsApp us
Book an Appointment

Book an Appointment

Shopping Bag (0)

You don't have any item in your Shopping Bag.

Black Friday

Sale

Up to 30% off — Limited time only.
Experience the height of craftsmanship with custom-made jewellery.

Explore Offers

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £ 1,863.08 £1,667.02

North Star

North Star

From £ 653.76 £594.33

Half Vogue

Half Vogue

From £ 835.56 £747.83

Delicacy

Delicacy

From £ 1,076.57 £957.94

Kindrea

Kindrea

From £ 1,459.21 £1,311.62

Grace

Grace

From £ 1,302.88 £1,174.04

Half Kindrea

Half Kindrea

From £ 968.19 £866.53

Lumina

Lumina

From £ 676.14 £613.57

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

Shop Diamonds
Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

Shop Gemstones
The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

Shop The Collection
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

Discover Bespoke
Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

Discover Our Showrooms
Discover Our Showrooms
CUSTOMER REVIEWS
1477 Classic in Yellow Gold

Speed and efficiency

I contacted them before buying the engagement ring, as it had a deadline, they gave me a deadline and they met it without any delay, every doubt I had was solved very quickly.

Fernando, yesterday

Valencia in Platinum

Simple, easy, elegant

Was easy to buy, I had e wry detail I needed along the way. It was simple to rearrange my order also. Loved my order.

Jonathan Tonkinson, yesterday

Jasmine in Platinum

Excellnt product finish

Excellnt product finish, and quality for price is also amazing. Their staff in the showroom is very skilled and helpful.

Sherif Ashraf, yesterday

Cascata in Yellow Gold

Helpful and efficient service

Very helpful lady on the phone as I needed to delay the delivery. Website easy to navigate. Arrived at my home on day stated Efficient service, very happy

ANN FUGEMAN, 2 days ago

Delicacy in Yellow Gold

Safe and professional

Safe and professional

måns Forsberg, 2 days ago

Excellent
1872 reviews on

Shop by Category

Lifestyle photo of Engagement Rings

Engagement Rings
Lifestyle photo of Ready To Wear

Ready To Wear
Lifestyle photo of Eternity Rings

Eternity Rings
Lifestyle photo of Earrings

Earrings
Lifestyle photo of Necklaces

Necklaces
Lifestyle photo of Bracelets

Bracelets
Lifestyle photo of Cocktail Rings

Cocktail Rings
Lifestyle photo of Wedding Rings

Wedding Rings

This site uses cookies: By continuing to browse the site you are agreeing to our use of cookies. Find out more here